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November 30, 2007

The Catch on Deceptive Advertising::

                                        The Catch  
 
Is food really better in a McDonald’s wrapper? There was a recent study with kids giving them two regular carrots, one in a McDonald’s wrapper, and the other wasn’t. The kids picked the McDonald’s wrapped carrots. So does it taste better? That’s what advertisers want you to think. From the time you […]

Filed by two13 at November 30th, 2007 under Uncategorized
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November 16, 2007

Susan Linn & the Campaign for a Commercial-Free Childhood;;

This is the interview our period two class did with Susan Linn.  We are doing a live transcript of all the important points our class wants to bring up while talking to her. She is a Harvard graduate who has been working with this issue for a number of years. We would also like to thank […]

Filed by two13 at November 16th, 2007 under Uncategorized
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November 15, 2007

.:Nurturing Brand Loyalty:.

The biggest point I saw in this article was that a lot of activities are being sponsored by big companies, and because these activities are being directed to the young generation, they see these big companies & brands all through growing up.
Another thing the author kept referring to was that companies solicitate teachers & schools through […]

Filed by two13 at November 15th, 2007 under Uncategorized
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–>Wrapped in a McDonald’s Wrapper?

McDonald’s has some of the best marketing tactics in the world. 
So when kids see food in McDonald’s wrappers, they automatically think, “YUM! McDonald’s.” And this survey proved this point to the world.
I think people like food better when it comes in a McDonald’s wrapper because McDonald’s is the favorite food of many people, and the choice […]

Filed by two13 at November 15th, 2007 under Uncategorized
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November 14, 2007

.:and media awareness:.

Media Awareness is a big thing. Advertisers use psychology to find out what makes kids “tick” and they want to understand what will make kids buy their product. To do this, they research kids’ behavior, fantasy lives, art work & even dreams. 
Brand-name loyalty is built at a young age. Companies direct ads that have brands […]

Filed by two13 at November 14th, 2007 under Uncategorized
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November 12, 2007

Neopets!!!

 This article was about immersive advertising. It shows companies placing their ad’s, such as McDonald’s “I’m Lovin’ It!” in parts of games that many kids play. This makes them want to purchase things they see online.  Some games, because they are sponsored by these companies, are named after the companies, or something the companies sell.  […]

Filed by two13 at November 12th, 2007 under Uncategorized
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November 8, 2007

Beijing Internet.

This story was VERY interesting to me. I compared it to U.S. firewalls in schools and at home, and I noticed that censorship is a big issue in Asia.  The animated design is supposed to prevent Chinese citizens from viewing sites that are blocked by a special firewall put up by the Chinese government.  Because China […]

Filed by two13 at November 8th, 2007 under Uncategorized
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North Korea

In this movie, we saw the importance of Kim Il Sung to the people of North Korea. The citizens and his followers were deeply moved & upset by his death. The Americans portrayed these through pictures depicting crying, because through censorship, they were not allowed to talk to the citizens. Propaganda is showed in the […]

Filed by two13 at November 8th, 2007 under Uncategorized
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November 6, 2007

Hand Over Your Broadcast Equipment, Pakistan.

 Hand Over Your Broadcast Equip. Article… 
This story was somewhat interesting. President Musharraf, of Pakistan,  invoked the right to control what radio & TV stations broadcast. He is trying to ban the stations from condemning the government on air.  He said that he wants to, “control a pro-Taliban insurgency.”  I think President Musharraf is trying to […]

Filed by two13 at November 6th, 2007 under Uncategorized
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November 2, 2007

Our iMovie/Book : MAGICAL UNICORNS!

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1. Our book turned out very well. The slides were well colored, and the plot was very interesting to all audience. It came out better than I envisioned, and the digital one was amazing because of the music.
2. The plot diagram and suspense was worked in because we explained the problem and the […]

Filed by two13 at November 2nd, 2007 under Uncategorized
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